I came across this handy list for decoding ad agency speak while I was perusing MarketingProfs.com. The article is amusing, too. I'm definitely going to try ordering an "iced, tall, no-shot Americano" sometime.
The list made me think, though -- are you saying what you mean and meaning what you say in your writing? Am I? It's easy to fall back on buzzy language and consultant-speak sometimes. Some of my biggest pet peeves:
- Writers who use "utilize" when "use" will work. Who are you trying to impress?
- "Literally" when the writer means "figuratively." I hear people say things like "our business is literally exploding." That sounds messy.
- "Challenge" in place of "problem." To me, this is more of the affirmation sandwich-type stuff. Everyone knows you mean "problem." Just say what you mean.
What about you? What's you biggest buzzword pet peeve?
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"Scaling". I'm about sick to death of hearing how a company is "scaling" their business instead of planning for GROWTH like every other company does.
NOTE: I use this word myself just so I can sound as cool as all the cats at Stanford Social Review ;)
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